GA4 • GTM • Looker Studio • Consent Mode v2
Web analytics
and reporting that helps you make decisions
We set up tracking that shows where enquiries come from, where conversions are lost, and which channels and pages deliver value. It is about understanding what drives revenue, beyond simply having GA4 installed.
Questions your report will answer
Which channel brings in high-quality leads? Where do people abandon the form? Which pages contribute to conversions? What should we improve first?
Sample dashboard
A website performance overview for a lead generation or content project.
Looker Studio
164
enquiries
4.8%
conversion rate
SOCIAL
top source
Conversions over time
See trends and weak points, with the context behind the numbers.
What we set up

Tracking that answers real business questions

Your website and your data should work together. For analytics, that means clean events, clearly defined conversions, consistent consent handling and reporting you can put to work straight away.

GA4 and conversions

We track form submissions, phone and email clicks, calls to action, form steps and funnels based on what matters most for your website.

GTM and the data layer

We implement or fix events, tags and the data layer so your data provides a reliable basis for measuring performance.

Consent and data validation

We connect Consent Mode v2 to your tracking and check that GA4, GTM and consent settings work together, both technically and for your business needs.

Reporting

One dashboard instead of dozens of manual exports

We build reports for management, marketing and sales. Get a single view of channel performance, user behaviour and the points where potential enquiries are lost.

What you will see on your dashboard
Detailed channel performance, user journeys and recommendations that help you decide what to do next.
Management ready

01Channel performance

SEO, PPC, social, email, direct and referral traffic. See which sources bring visits and which actually generate conversions.

02Website behaviour

Landing pages, form abandonment, engagement, calls to action and content that supports conversions or holds performance back.

Website visit
100 %
Scroll to call to action
72 %
Form started
51 %
Enquiry submitted
34 %

03Actionable recommendations

We explain what the dashboard means and give you a prioritised list of improvements to act on.

Simplify the form the biggest drop-off is between steps 2 and 3
Improve the SEO landing page the highest-quality leads, but weak on-page calls to action
Reduce low-quality social traffic plenty of visits, but low-quality conversions
How we work together

From audit to dashboard and recommendations

Our process takes you from technical setup to practical use of your data as quickly as possible.

01

Audit and goals

We review your current tracking, website goals and the questions you need your data to answer.

02

Tracking setup

We configure GA4, GTM, events, conversions and consent settings so you can rely on your data.

03

Dashboard

We build clear Looker Studio reports for management, marketing or sales.

04

Recommendations

We explain what the data tells you and which website or campaign improvements are most worthwhile.

Analytics packages

Web analytics pricing

Choose the package that best fits your needs.

Web analytics

GA4 / GTM

Start

Understand your website traffic
from CZK 7,900
  • GA4 audit / basic setup
  • Core events and conversions
  • Data validation and form tracking
  • Consent setup connected to event tracking
  • Optional ongoing analytics managementfrom CZK 990 / month
Choose Analytics Start

Pro

Most popular
Understand your customers’ behaviour
from CZK 14,990
  • Everything in Start, plus
  • Advanced conversion events
  • Clear user behaviour reports
  • Optional ongoing analytics managementfrom CZK 2,990 / month
Choose Analytics Pro

Scale

Detailed insights into traffic, behaviour and sales
from CZK 24,990
  • Everything in Pro, plus
  • Advanced tracking and event structure
  • Reporting and recommendations
  • Suitable for online stores
  • Optional ongoing analytics managementfrom CZK 5,990 / month
Choose Analytics Scale
Ongoing management

Ongoing analytics management

For businesses that want to stay in control of their data and catch problems before their reports stop making sense.

Analytics

Analytics management

Keep your data clear, useful and free from hidden errors.
  • We check data quality and resolve issues such as “not set” values
  • We monitor unusual changes and identify their root causes
  • We explain what the data means and recommend your next steps
FAQ

Analytics and reporting FAQs

Common questions before setting up or fixing your tracking.

We start with an audit. We review events, conversions, the data layer, consent settings and reporting, then fix the points where data is lost or distorted.

Yes. We track form submissions, individual form steps, phone and email clicks, and other calls to action based on how your website generates enquiries.

Yes. For lead generation websites, we track enquiry quality, landing page performance, form journeys and differences between channels. For online stores, we add more detailed transaction tracking.

The dashboard is the starting point. We also explain what the data means and where to improve your website, calls to action, forms or campaigns.

Request an analytics quote

Tell us what you currently track, what is missing and which decisions you want your data to support. We will reply within 24 hours on working days.

When to get in touch

  • You have GA4 running but are unsure whether it is set up correctly.
  • You want to know where high-quality enquiries come from.
  • You need reporting without manual exports.
  • You want a dashboard and recommendations, beyond collecting data.

Contact

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